Aug 25, 2020
The "Radical Center" concept says that food producers and
conservationists have far more in common than not—and the Audubon
Society's Conservation Ranching program is a prime example of this
idea in action. Working in collaboration with prairie
grassland ranchers, the Audubon Society is helping them to
accommodate grassland birds, with the result that the land gets
healthier, grazing animals benefit, and birds thrive. And they're
driving "market-based conservation," in which consumers can choose
certified bird-friendly meat.
We talk to Marshall Johnson, Vice President of the National Audubon Society and Executive Director of Audubon Dakota and Audubon Conservation Ranching, who reminds us, "what's good for the bird is good for the herd."