Sep 5, 2023
When wool processing suddenly moved overseas, Jeanne
Carver and her family were left without a market for their
products. Through determination and creativity, she turned a
setback into a regenerative success story. They pivoted their
business to a local/regional model, selling lamb to restaurants and
developing an artisan-based apparel and yarn business––and
eventually selling to international clothing brands.
Now Carver runs Shaniko Wool Company, which comprises
multiple ranches across the Western US and produces in accordance
with the Responsible Wool Standard. Because of its regenerative
practices, Shaniko is generating income as part of the growing
market for ecosystem services and sequestered carbon.